Ford Parts & Service
In the past, Ford's advertising for Parts & Service has focused on
the quality of the parts they manufacture. However, it felt like an important piece of the story was being missed
- the service technicians.
These are the people who are the real stars of the show - real car-whisperer types.
So when we found out they have a million hours of training, we knew that's something that the other guys can't say, and we ran with it.
Role: Concept / Art Direction / Design
Copywriter: Jason Chau
CD: Matt Fraracci
Illustration: Son of Alan
Animation: Alter Ego
Audio: Pirate Toronto