Medidata came to us with a very unique and noble task:
to bring emotion to the B2B category of clinical studies.
They had one of the most widely used end-to-end clinical trial software solutions, but in a field so technical and complex - they struggled to sell their technologies in human terms.
What was Medidata's "raison d'être"?
So we created The Architecture of Hope as their new brand platform, and launched it at a new conference centered around innovation and collaboration: Medidata NEXT.
Role: Art Direction / Design
Copywriter: Colin Quinn
CD: Marco Walls / Jaime Schwarz