Medidata

Medidata came to us with a very unique and noble task: 
to bring emotion to the B2B category of clinical studies.

They had one of the most widely used end-to-end clinical trial software solutions, but in a field so technical and complex - they struggled to sell their technologies in human terms.

What was Medidata's "raison d'être"?

So we created The Architecture of Hope as their new brand platform, and launched it at a new conference centered around innovation and collaboration: Medidata NEXT.

_______________________


Role: Art Direction / Design
Copywriter: Colin Quinn
CD: Marco Walls / Jaime Schwarz

md-next_logo_v01md-next_logo_v01
medidata_next_badgesmedidata_next_badges
medidata_next_tshirtsmedidata_next_tshirts
md-next_print_v01md-next_print_v01
medidata_next_mockup_ooh_billboardCmedidata_next_mockup_ooh_billboardC
CITIES_v02CITIES_v02