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CURRENTLY: 

AVAILABLE FOR FREELANCE

About Me

Much like Bruce Springsteen - I was born in the USA. 
As a toddler I relocated to Canada. 
Then later, back to the US. And once more to Canada.

Leaving me expectant and confused about health insurance, and with un vocabulaire français manquant. (thx Google 😉)
 
But it also left me with 2 strong influences. 

Living in Canada with my Mum - a paralegal, and in the US with my Dad - a truck driver. I learnt that rules are meant to be broken, and that sticking out is better than status quo.

All of that said - my parents don’t really “get” what I do for a living. And yet, if I’m being honest - it’s even hard for me to define.

I’ve been working in this business for 10 years now, and no two days have been the same. I’ve sold cars, motor oil, service to fix those cars I sold, beer, buzzy seltzer water, medieval fun for the family, yogurt, insurance, nasal spray, TVs. I’ve anti-sold smoking to teens.

I’ve re-launched a beloved coffee brand, pranked McDonald’s, created AR-shoppable street art, raised awareness for climate change amongst moms, and worked to end domestic violence. And I’ve been lucky to be able to step on stage for a few of those things. 

Beyond work - I like long bike rides on the bridge, making computer music, and obsessively scrolling r/UFOS. I make dance music under the alias KINDBODY (I swear I had the name first 🙄), and I also recently launched a music label called BODILY CONDUCT.

Oh, and just to be clear - I’ve now moved back again to the US, where I’m happily living/working remotely from Brooklyn, NY.

TLDR; He’s American. He’s Canadian. He's worn a lot of hats, but is tickled that he gets paid to wear them. He's been lucky to have his work awarded and recognized by the industry. He also loves making music and wants to believe.

Experience

BBH NY // AUG 2021 - APRIL 2022
Creative Director
Brands: Google Shopping, Netflix

POTENTIAL ENERGY COALITION // SEPT 2020 - AUG 2021
Creative Director

FCB NY // NOV 2017 - SEPT 2020
Associate Creative Director -> Creative Director
Brands: Burger King, LG, FDA (The Real Cost), BON V!V, Michelob Ultra, Centrum

GYRO NY // JULY 2016 - OCT 2017
Senior Art Director
Brands: Medidata, Hiscox, EmblemHealth, ACPNY, TDAI, Safe at Home Foundation

OPPERMANWEISS NY // OCT 2015 - JUNE 2016
Art Director
Brands: Chobani, La Colombe, Jagermeister

Y&R TORONTO // FEB 2014 - SEPT 2015
Art Director
Brands: Ford, Lincoln, Bank of Montreal

RAIN43 TORONTO // JUNE 2012 - JAN 2014
Art Director

Brands: Toyota, Castrol, Medieval Times, Ontario Wood, Muskoka Brewery
 


Covered by

Awards & Recognition

Adweek Creative 100 // 2019
ADC Young Guns 19 - Finalist // 2021


CANNES LIONS
x3 Grand Prix (Titanium / Direct / Mobile)
x5 Gold / x3 Silver / x1 Bronze

D&AD

x2 Graphite / x6 Wood

ONESHOW

x4 Gold / x5 Silver / x7 Bronze

WEBBY'S
x3 (Best Use of Mobile, Brand Strategy, Digital Campaign)

CLIO'S

x2 Grand Clio (Digital & Mobile / Direct)
x1 Silver / x1 Bronze

 


Contact

© Alex Sprouse 2022