B&Binge - Alex Sprouse

Credits

Role: Concept / Art Direction / Design
Copy: Laszlo Szloboda
ECD: Stu Mair
CCO: Ari Halper
Global CCO: Susan Credle / Fred Levron
Senior Producer: Lauren Tuttman
Director of Production: Adam Isidore
Director: The Hudson Dusters
Editor: Joe Walker
Production: Greenpoint Pictures / The Mill

Background

People love their shows more than ever, but care very little about what they watch them on. Which, for LG, the makers of the best TVs on the market, is not ideal.

We needed to ignite the passion for bingeing and show that the right TV can elevate the experience and immerse the audience in a show like nothing else.

So we launched the world’s first Bingewatching getaway: LG B&Binge.

In partnership with Netflix, we let people book a weekend in the world of their favorite show to watch their favorite shows.