Role: Creative Direction / Design
CD Writer: Amy Travis
Art Director: Erika Leiva
GCDs: Estefanio Holtz / Kasia Canning
CCO: Rafael Rizuto
Producers: Doug Moffit / Jillian Beans
Directors: Weird Life Films
Edit/Animation: State Design
We leveraged the power of local artists and technology to offer a unique way for communities to discover and shop small women-led, Black-owned, API, Latinx, and LGBTQ businesses in their neighborhoods.
The murals made it easy and delightful to discover small businesses that align with shoppers’ values. Every illustrated product became a real, shoppable item with the help of Google Lens.
These murals authentically portrayed their non-traditional communities in an uplifting, celebratory way and became a cheat sheet to cool nearby businesses and a fresh way to do holiday shopping right from your phone’s camera.
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© Alex Sprouse 2022