Credits

Role: Concept / Art Direction / Design
Copy: Laszlo Szloboda
ECD: Gabriel Schmitt
CCO: Ari Halper
Global CCO: Susan Credle / Fred Levron
Senior Producer: Henna Kathiya
Director of Production: Adam Isidore
Director: Jonathan Klein
Editor: Nick Divers
Production: O Positive / Mackcut
Print/Animation: Zombie

Background

Outnumbered 2-to-1 in the US, and late to the market with mobile ordering, Burger King needed a bold idea to steal customers from it's biggest competitor.

So we decided to create an offer directly for people who are at their biggest competitors location:

a 1-cent Whopper that only unlocked if customers were 600 ft of one of the 14,000+ McDonald’s restaurants in the US.

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© Alex Sprouse 2022